Félix Guimard made a name for himself as an editor and director at Studio Bagel, winning over a new generation of YouTube viewers with his comedy and light-hearted content. His success caught the attention of Canal+, who tasked him with co-writing and directing their first French short program, "What the Fuck France," with Paul Taylor. Félix's unique style has also been featured in commercials for Lidl and Femme Actuelle, making him a sought-after director in the industry.